Welcome to the professional site for Marc Colando, serial entrepreneur in Seattle, WA

AdMob: Pencil Math

11.11.09 Posted in Funding by Marc Colando

Big exit events can be a great reality-check for entrepreneurs. I personally have paid a price for believing unrealistic rumors about how well an entrepreneur should do when they exit. This post offers a semi-educated guess about who makes what in the Google-AdMob acquisition, with exit percentages that can be adjusted or scaled to fit any company as it raises valuation and investment rounds.


AdMob: An Armchair Analysis

11.09.09 Posted in Funding by Marc Colando

AdMob deserves all the kudos they’re getting for their acquisition by Google. They beat significant odds — a great idea or product isn’t enough — to get funded in the first place back in late-2006. This post looks at the Series A funding odds a startup typically faces. Next week, I’ll try to guess how the big Google paycheck works out for the startup AdMob team.


Unicode in MySQL

11.06.09 Posted in Technical by Marc Colando

International and other special characters can be a real hassle in Rails and MySQL because of different methods for encoding/decoding UTF-8. Two lines of code in your Rails database.yml file will get Rails and MySQL on the same page for easier development.


Recommended Reading: Socialnomics

11.04.09 Posted in Marketing by Marc Colando

Socialnomics by long-time friend and client Erik Qualman is a great overview of where social media is headed. Erik packs the book with loads of data and relevant case studies that can help social media entrepreneurs make the pitch that social networks aren’t just a fad.


TIOTI – Tape It Off The Internet

11.01.09 Posted in Portfolio by Marc Colando

A former freelance designer to my first startuphad the seeds of an idea. What if a bit torrent TV download/streaming site got mashed-up with social networking? Find shows you like, share them with friends and discover new stuff from people like you.

Good idea. You can see the intro video on YouTube.

I took the idea through to reality with legal and content partners and the core technical team. The site launched to rave reviews and attracted more than one million unique users in the first 30-days after launch. TIOTI was acquired in late-2008.


Reverb®

11.01.09 Posted in Portfolio by Marc Colando

I’ve always been a huge music fan. I mean, it has to count for something that my library has LCD Soundsystem, Too $hort, Arvo Part and Katy Perry (among others.) Reverb® is a framework that attempts to keep downloadable content free to users, profitable for content owners and powerful for brands. The Reverb architecture inject real-time suppressible advertising into content streams to enable what we called a “freemium” business model back in 2001/2.


US Patent No. 7,546,290

11.01.09 Posted in Portfolio by Marc Colando

Glue™ and ChannelCart™ were the first products to go all the through to issuance by the US Patent Office.
The patent covers “Systems and Methods for Extracting and Adapting Data” from disparate Websites. For curious fellow entrepreneurs, the time from filing to issuance was about 4 years, mid-2005 to mid-2009.


Information Architecture

11.01.09 Posted in Portfolio by Marc Colando

Good user experience doesn’t happen by accident. It’s the product of careful thought about how an online or mobile experience looks from the user perspective.
I’ve created dozens of diagrams like the one shown here for client engagements of all shapes and sizes. Additional samples are available upon request.


Bank of America Small Business

10.30.09 Posted in Portfolio by Marc Colando

Online banking + payroll services + services that vary depending on your industry, all in one Web application. Landscapers,for example, get a calendar and weather widget that lets them plan crew deployments. Restaurants get an alert widget that shows them when someone reviews them, or a competitor, online.
Heady stuff for 2001 … 9+ years ago now!