I’ve always been a huge music fan. I mean, it has to count for something that my library has LCD Soundsystem, Too $hort, Arvo Part and Katy Perry (among others.) Reverb® is a framework that attempts to keep downloadable content free to users, profitable for content owners and powerful for brands. The Reverb architecture inject real-time suppressible advertising into content streams to enable what we called a “freemium” business model back in 2001/2.