Welcome to the professional site for Marc Colando, serial entrepreneur in Seattle, WA

Recommended Reading: Socialnomics

11.04.09 Posted in Marketing by Marc Colando

Socialnomics by long-time friend and client Erik Qualman is a great overview of where social media is headed. Erik packs the book with loads of data and relevant case studies that can help social media entrepreneurs make the pitch that social networks aren’t just a fad.


TIOTI – Tape It Off The Internet

11.01.09 Posted in Portfolio by Marc Colando

A former freelance designer to my first startuphad the seeds of an idea. What if a bit torrent TV download/streaming site got mashed-up with social networking? Find shows you like, share them with friends and discover new stuff from people like you.

Good idea. You can see the intro video on YouTube.

I took the idea through to reality with legal and content partners and the core technical team. The site launched to rave reviews and attracted more than one million unique users in the first 30-days after launch. TIOTI was acquired in late-2008.


Reverb®

11.01.09 Posted in Portfolio by Marc Colando

I’ve always been a huge music fan. I mean, it has to count for something that my library has LCD Soundsystem, Too $hort, Arvo Part and Katy Perry (among others.) Reverb® is a framework that attempts to keep downloadable content free to users, profitable for content owners and powerful for brands. The Reverb architecture inject real-time suppressible advertising into content streams to enable what we called a “freemium” business model back in 2001/2.