Welcome to the professional site for Marc Colando, serial entrepreneur in Seattle, WA

AdMob: Pencil Math

11.11.09 Posted in Funding by Marc Colando

Big exit events can be a great reality-check for entrepreneurs. I personally have paid a price for believing unrealistic rumors about how well an entrepreneur should do when they exit. This post offers a semi-educated guess about who makes what in the Google-AdMob acquisition, with exit percentages that can be adjusted or scaled to fit any company as it raises valuation and investment rounds.


AdMob: An Armchair Analysis

11.09.09 Posted in Funding by Marc Colando

AdMob deserves all the kudos they’re getting for their acquisition by Google. They beat significant odds — a great idea or product isn’t enough — to get funded in the first place back in late-2006. This post looks at the Series A funding odds a startup typically faces. Next week, I’ll try to guess how the big Google paycheck works out for the startup AdMob team.


Recommended Reading: Socialnomics

11.04.09 Posted in Marketing by Marc Colando

Socialnomics by long-time friend and client Erik Qualman is a great overview of where social media is headed. Erik packs the book with loads of data and relevant case studies that can help social media entrepreneurs make the pitch that social networks aren’t just a fad.