Marc Colando is a serial entrepreneur and editor of TwiceFunded.com.
Startup 2.0
Marc’s second startup is TIOTI.com (Tape It Off The Internet) which he co-founded in 2005 and joined full-time in 2007. Marc architected the corporate structure, copyright/legal framework, international subsidiary structure, aggregation technologies, financial operations and business model for TIOTI.
The idea of this thoroughly Web 2.0 startup is one part content distribution or sharing, one part content discovery, one part TV Guide and one part TiVo. A more thorough overview can be found here. There’s also an intro video on YouTube.
Marc led TIOTI through Series A funding by London-based VC’s in 2007, and coordinated rollout of a detailed site analytics engine in parallel with refinements to the site’s user experience. The combination of in-depth user behavior observation and improved usability on the site is propelling growth of TIOTI.com now that the Hollywood writer’s strike is over and new TV shows are airing again every day.
In 2008, Marc remains a shareholder in TIOTI but has resigned day-to-day involvement to allow for a more European focus as a potential differentiator for the business. More info about Marc’s first startup — Interactive Planet, Inc. (IPI) — can be found here.