Celebrating 15 years of innovation realized

Startup 1.0: IPI.NET



Marc Colando is a serial entrepreneur and the editor of TwiceFunded.com.

Startup 1.0

Interactive Planet, Inc. (IPI) was Marc’s first startup at the age of 23. IPI grew to become a significant contributor to the Web 1.0 landscape, and was responsible for:

  • Developing functionality for Scientific-Atlanta’s first interactive cable TV set-top box
  • Creating the first full-featured bank Web site on the Internet in 1995
  • Launching 96Games.com, the most popular “unofficial” Olympics site of 1996
  • Designing and building almost all of NationsBank.com, the Gomez #1-rated online banking site every year that IPI was agency of record
  • Architecting the first online versions of Fannie Mae Desktop Originator and Desktop Underwriter, now industry-standard mortgage tools
  • Launching RealEstate.com, later liquidated to Primedia who negotiated a sale to IAC
  • Building the multimedia versions of The Process of Creativity for Coca-Cola
  • Creating the brand and Website for VirtualBank, a multiple Inc. Fast 500 award recipient
  • Developing the first online photo sharing site for Kodak, in conjunction with IBM
  • Launching the inaugural Marines.com Web site, in conjunction with J. Walter Thompson
  • Re-architecting the EarthLink home page and Web site used by millions of people daily
  • Architecting & building most of the online banking still used on BankOfAmerica.com

IPI was profitable and self-funded from its inception in 1993 until investment from Bank of America Ventures of $8.3mm for 10% of the company. IPI switched from a focus on e-services to product development in late-2000, and created:

  • Reverb.com® – A DRM-free, ad-enabled super-distribution platform for digital music
  • Glue™ and ChannelCart™ – Patented aggregation technologies for e-commerce used by several Fortune 1000® companies
  • POPSpot™ – A framework for micropayments and wireless content distribution

In 2006, Marc co-founded his “Startup 2.0” – TIOTI. Interactive Planet, Inc. continues to serve select clients and license intellectual property as ipi.net.