Today's short attention span world immediate, obvious and compelling user experience

Information Architecture


11.01.09 Posted in Portfolio by Marc Colando

Architecture for new SeaWorld online ticketing site

Information Architecture and User Experience

Good user experience doesn’t happen by accident. It’s the product of careful thought about how an online or mobile experience looks from the user perspective. I’ve found that this process can be shown clearly in an infographic style like the sample here an <a href=”/about/startup-1-0-ipi-net”>ipi.net</a> client.

I’ve created dozens of diagrams like this one for client engagement of all size. I’d love to <a href=”/contact”>hear from you</a> if you’re working through a complex rollout that could benefit from some clear and immediate visual perspective.



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